Created in Madrid in the late 1990s, the brand came into existence in response to the need for a jewelry style to break away from everything that existed! It was a revolution, where traditional jewelry techniques and processes were used for a new way of doing things. José Azulay acquired UNOde50 to create unique and different jewelry with original designs and few units of each one. The first UNOde50 collections were made up of only 50 units of each design. A commitment to quality and exclusivity made the company evolve because of the brand’s success. Currently, UNOde50 continues making all of its pieces using traditional methods as if they were one-of-a-kind, and also presents 50-unit Limited Editions with each collection.